University Series I

Director of Essentials Curriculum at the Pankey Institute presents “The 4 Riddles”

Please join us for this excellent dental team lecture. You and your auxiliaries will find this course very valuable.

The 4 Riddles: In this program Gary will discuss the 4 riddles that all dental teams must solve to achieve success.

The Patient Riddle Who is this person, why are they here, why me, why now, what are they after, what are their expectations? Knowing the answers to these
questions enables the team to connect and to serve. Service is the key to creating missionaries for your practices.

The Technical Riddle What is the appropriate solution to the problem this patient presents with? There is only one correct diagnosis – there are multiple
solutions. How does the conscientious dentist arrive at the appropriate one for each patient?

The Behavioral Riddle If it were all about telling patients what was in their interest and doing it, every dental practice would be infinitely successful. Helping
patients come to ownership of a problem for which they desire a solution, or helping them see and understand their health in a different way requires behavioral skills and practice.

The Financial Riddle Unless the practice is a FREE dental clinic, everyone involved needs to make a living. It is the responsibility of the leader to see that the practice is profitable. It’s not possible to just do the dentistry……..you must get paid for it. It’s not possible to leave it to your accountant to tell you how expenses are……you must monitor it. The dentist has 3 jobs in most practices: DENTIST, MANAGER, AND ENTREPRENEUR. All of us do number 1, some of us do number 2, few of us do number 3.

RSVP FORM

This PROGRAM WILL PROVIDE PARTICIPANTS WITH:
• Skills to complete a NP experience that gathers all appropriate data about patients
• The ability to complete the diagnosis and use the decision tree to select the appropriate treatment
• Techniques to create ownership for patients so they request the treatment that you would have recommended.
• An outline for planning and monitoring financial goals

Dr. Gary DeWood
I have been practicing general dentistry for 43 years, focusing most of my time on teaching for the past 21 years after leaving private practice in Pemberville, Ohio. I earned my BS in Education at Bowling Green State University and my DDS from Case Western Reserve University. I completed the University of Florida Facial Pain Center Curriculum and earned a Master of Science degree from The University of Toledo College of Medicine.

I served as Clinical Director at the Pankey Institute from 2003 to 2008 and held appointments as Assistant Clinical Professor at The University of Toledo College of Medicine and Associate Professor at The University of Tennessee College of Dentistry prior to accepting a role as President of Frank Spear’s education company, The Seattle Institute, in 2008. As founding member of Spear Education in 2008, I served for 10 years as director of curriculum and clinical education on the Spear campus in Scottsdale, Arizona and was Executive Vice President, teaching in seminars, webinars, and workshops. I have had the privilege of presenting nationally and internationally on esthetics, occlusion, appliance therapy, the business of dentistry, and making a connection with patients.

PARKING:

From Frank Avenue enter the Stark State College/KSU driveway. Make a left at the top of the driveway and follow the ring road to the parking in front of the “Gateway Center” and “Business & Entrepreneurial Building.” Visitor Parking is directly in front of the building. Enter through Door M2.